Taobao

Taobao

Phone Number & Contact Info
Region / Service Phone Number Notes
Headquarters (China) +86 571 8502 2088 Corporate Office – Hangzhou
Customer Support (China) +86 400 826 1688 General buyer helpline
International Customer Support +86 571 8815 5555 For overseas buyers and cross-border orders
Seller Support +86 571 8815 6666 For merchants & vendors
Business Partnerships +86 571 8815 7777 Corporate collaboration inquiries
Press / Media Contact +86 571 8815 8888 Media & public relations team
HR / Careers (China) +86 571 8815 9999 Recruitment & employee queries
About & Taobao

Taobao, founded in 2003 by Alibaba Group, is one of the largest online shopping platforms in China and a core part of Alibaba’s e-commerce ecosystem. Headquartered in Hangzhou, China (Asia), Taobao primarily operates as a consumer-to-consumer (C2C) and business-to-consumer (B2C) marketplace.

It connects millions of small businesses, entrepreneurs, and individual sellers with buyers across China and beyond. The platform offers a vast catalog of products — from fashion, electronics, and home goods to groceries and niche handmade items. Known for its competitive pricing and variety, Taobao attracts hundreds of millions of active users monthly.

The platform also emphasizes social commerce, live-streaming sales, and interactive shopping experiences, making it highly engaging for buyers. Integrated with Alipay, Taobao ensures secure transactions and provides flexible payment solutions.

Key Features

  • One of China’s largest e-commerce platforms with millions of active sellers.

  • Extensive product categories at competitive prices.

  • Consumer-to-consumer and small business marketplace model.

  • Integrated secure payment system through Alipay.

  • Interactive shopping with live-streaming, reviews, and social engagement.

  • Mobile-first platform with apps optimized for social and interactive buying.

  • Buyer protection policies and dispute resolution services.

  • Marketing tools and analytics for sellers to scale their businesses.

  • Rich ecosystem under Alibaba, connected with Tmall, Alipay, and Cainiao logistics.

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