Pinduoduo

Pinduoduo

Phone Number & Contact Info
Region / Service Phone Number Notes
Headquarters (China) +86 21 5339 7018 Corporate Office – Shanghai
Customer Support (China) +86 400 882 2528 General helpline for buyers
Customer Support (Global) +86 21 5339 7022 International queries
Seller Support (China) +86 21 5339 7033 Support for merchants & vendors
Business Partnerships +86 21 5339 7044 Corporate tie-ups and collaborations
Press / Media Contact +86 21 5339 7055 Media & communications desk
HR / Careers (China) +86 21 5339 7066 Recruitment and employee queries
About & Pinduoduo

Pinduoduo (PDD) is a Chinese e-commerce platform founded in 2015 by Colin Huang. Headquartered in Shanghai, China (Asia), it is one of the fastest-growing online marketplaces globally. Unlike traditional e-commerce platforms, Pinduoduo pioneered the “team purchase” model, where buyers can form groups to secure lower prices. This social-commerce approach makes shopping more interactive and affordable.

The platform offers a vast range of categories including groceries, fresh produce, household goods, fashion, electronics, and more. It is especially popular in lower-tier cities in China due to its affordability and community-driven shopping model. Pinduoduo is also known for integrating entertainment features like games and interactive promotions to enhance user engagement.

Key Features

  • Social commerce: group buying and sharing discounts with friends and family.

  • Competitive pricing with heavy discounts on bulk purchases.

  • Wide product categories including fresh produce, groceries, fashion, and electronics.

  • App-first platform with interactive games and rewards to boost engagement.

  • Fast growth among rural and semi-urban users in China.

  • Multiple payment methods, including WeChat Pay and Alipay.

  • Strong vendor network with both small sellers and large merchants.

  • Logistics partnerships to improve delivery efficiency across China.

  • Focus on affordability and community-based shopping.

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