Region / Service | Phone Number | Notes |
---|---|---|
Headquarters (China) | +86 21 5339 7018 | Corporate Office – Shanghai |
Customer Support (China) | +86 400 882 2528 | General helpline for buyers |
Customer Support (Global) | +86 21 5339 7022 | International queries |
Seller Support (China) | +86 21 5339 7033 | Support for merchants & vendors |
Business Partnerships | +86 21 5339 7044 | Corporate tie-ups and collaborations |
Press / Media Contact | +86 21 5339 7055 | Media & communications desk |
HR / Careers (China) | +86 21 5339 7066 | Recruitment and employee queries |
Pinduoduo (PDD) is a Chinese e-commerce platform founded in 2015 by Colin Huang. Headquartered in Shanghai, China (Asia), it is one of the fastest-growing online marketplaces globally. Unlike traditional e-commerce platforms, Pinduoduo pioneered the “team purchase” model, where buyers can form groups to secure lower prices. This social-commerce approach makes shopping more interactive and affordable.
The platform offers a vast range of categories including groceries, fresh produce, household goods, fashion, electronics, and more. It is especially popular in lower-tier cities in China due to its affordability and community-driven shopping model. Pinduoduo is also known for integrating entertainment features like games and interactive promotions to enhance user engagement.
Key Features
Social commerce: group buying and sharing discounts with friends and family.
Competitive pricing with heavy discounts on bulk purchases.
Wide product categories including fresh produce, groceries, fashion, and electronics.
App-first platform with interactive games and rewards to boost engagement.
Fast growth among rural and semi-urban users in China.
Multiple payment methods, including WeChat Pay and Alipay.
Strong vendor network with both small sellers and large merchants.
Logistics partnerships to improve delivery efficiency across China.
Focus on affordability and community-based shopping.