Region / Service | Phone Number | Notes |
---|---|---|
Customer Support (General U.S.) | +1 800-692-6326 | Main support & claims line — 24/7 |
Pay by Phone | +1 866-424-8002 | For bill payments via automated system |
Headquarters (Corporate Office) | +1 (608) -XXX-XXXX | Madison, Wisconsin corporate address |
American Family Mutual Insurance Company, commonly known as American Family or AmFam, is an American mutual insurance and financial services company founded in 1927. Headquartered in Madison, Wisconsin, it focuses on property & casualty insurance but also provides life, health, homeowners, auto, commercial insurance, investment and retirement-planning products. The company emphasizes customer-driven service, community engagement, and supporting people’s dreams through insurance and financial protection.
Offers a broad product range: auto, home, life, health, commercial, farm, ranch, and specialty insurance.
Mutual company structure: policyholders share in ownership.
Strong national footprint with operations in multiple states.
Independent/contract agency model: sells through local agents plus direct and partner channels.
Emphasis on innovation: digital tools, mobile app, rewards programs.
Large scale: tens of billions in revenue; substantial asset base and equity.
Community-focused culture, sustainability, and corporate responsibility.