American Family

American Family

Phone Number & Contact Info
Region / Service Phone Number Notes
Customer Support (General U.S.) +1 800-692-6326 Main support & claims line — 24/7
Pay by Phone +1 866-424-8002 For bill payments via automated system
Headquarters (Corporate Office) +1 (608) -XXX-XXXX Madison, Wisconsin corporate address
About & American Family

American Family Mutual Insurance Company, commonly known as American Family or AmFam, is an American mutual insurance and financial services company founded in 1927. Headquartered in Madison, Wisconsin, it focuses on property & casualty insurance but also provides life, health, homeowners, auto, commercial insurance, investment and retirement-planning products. The company emphasizes customer-driven service, community engagement, and supporting people’s dreams through insurance and financial protection.

Key Features

  • Offers a broad product range: auto, home, life, health, commercial, farm, ranch, and specialty insurance.

  • Mutual company structure: policyholders share in ownership.

  • Strong national footprint with operations in multiple states.

  • Independent/contract agency model: sells through local agents plus direct and partner channels.

  • Emphasis on innovation: digital tools, mobile app, rewards programs.

  • Large scale: tens of billions in revenue; substantial asset base and equity.

  • Community-focused culture, sustainability, and corporate responsibility.

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