Strawberry (Nordic Choice Hotels)

Strawberry (Nordic Choice Hotels)

Phone Number & Contact Info
Region / Service Phone Number Notes
Headquarters (Norway – Oslo, Europe) +47 22 33 42 00 Corporate office
Customer Support (Norway) +47 22 33 42 00 Main support line
Customer Support (Sweden) +46 8 566 200 00 Stockholm regional office
Customer Support (Denmark) +45 33 14 50 50 Copenhagen support office
Customer Support (Finland) +358 9 725 258 00 Helsinki support office
About & Strawberry (Nordic Choice Hotels)

Strawberry, formerly known as Nordic Choice Hotels, is one of the largest hotel groups in the Nordic region. Founded by Norwegian entrepreneur Petter Stordalen, Strawberry operates more than 200 hotels across Scandinavia, Finland, and the Baltics. The rebranding to Strawberry in 2023 signified a broader vision beyond hospitality, extending into experiences, wellness, restaurants, and cultural events. The group offers a diverse portfolio under brands such as Comfort Hotels, Quality Hotels, Clarion Hotels, and Clarion Collection, catering to both business and leisure travelers.

Key Features

  • Founded: 1990 (as Choice Hotels Scandinavia, later Nordic Choice Hotels, now Strawberry)

  • Rebranded: 2023 to Strawberry

  • Headquarters: Oslo, Norway

  • Portfolio: 200+ hotels across Norway, Sweden, Denmark, Finland, and the Baltics

  • Brands: Comfort Hotels, Quality Hotels, Clarion Hotels, Clarion Collection, and independent lifestyle hotels

  • Founder & Owner: Petter Stordalen (through Strawberry Group)

  • Focus Areas: Hotels, dining, wellness, cultural events, sustainability initiatives

  • Business Model: Combination of owned, franchised, and managed hotels

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