PURE Insurance

PURE Insurance

Phone Number & Contact Info
Region / Service Phone Number Notes
General Customer Service 888.813.7873 Main customer support line
Claims Reporting 888.813.7873 24/7 claims reporting
Billing Inquiries 888.813.7873 Payment and billing support
Corporate Office 44 South Broadway, Suite 301, White Plains, NY 10601 Headquarters address
About & PURE Insurance

PURE Insurance (Privilege Underwriters Reciprocal Exchange) is a member-owned property and casualty insurer established in 2006. Headquartered in White Plains, New York, PURE caters exclusively to high-net-worth individuals and families. The company offers a range of insurance products, including coverage for luxury homes, automobiles, jewelry, art, and personal umbrella liability. As a reciprocal insurer, PURE is owned by its policyholders, ensuring that their interests are the top priority. In 2019, PURE was acquired by Tokio Marine, a global insurance group, which has further strengthened its financial position and operational capabilities.


Key Features

  • Exclusive Focus: Dedicated solely to serving high-net-worth individuals and families.

  • Comprehensive Coverage: Offers tailored insurance solutions for luxury homes, automobiles, collections, and more.

  • Member-Owned Structure: Operates as a reciprocal insurer, aligning its interests with those of its policyholders.

  • Financial Strength: Rated A (Excellent) for financial strength by A.M. Best.

  • Global Backing: Part of the Tokio Marine Group, enhancing its financial stability and resources.

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